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The 19 Billion Dollar Question

February 22, 2014

Everyday I'm Shuffling

On 19th February, 2014 Facebook announced the acquisition of WhatsApp for a whooping sum of $19 Billion and the internet went crazy. The internet had to be put on sedatives to calm itself down. This post however is not about how to sedate internet, it is about trying to figure out why Facebook spent more money than the GDP of 82 countries to a buy an app that can be downloaded for free.

Just in case you were on an exploration mission to outer-space and missed the details, have a look at this and maybe this brilliant commentary too.

To answer the 19 billion dollar question let’s start by stating the fact that serves as the backdrop for this acquisition. Facebook wants to overtake Google in ad revenues! In 2013 Google raked in $50.57 Billion in ad revenues while Facebook tried to catch-up in 2nd place with $6.98…

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