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Samsung Fires Another Shot At Apple In New Video Ads Hannah Brenzel

February 22, 2014


In a world filled with overly enthusiastic die-hard Apple fans, Samsung had to find a way to overshadow its biggest competitor. Apple’s marketing typically emanates grandeur, promoting the idea that anyone can change the world with a Mac or iPad in hand. In lieu of commercials glorifying the mobile devices we (apparently) so desperately need, Samsung chose to mock Apple and its products in a couple new spots from 72andSunny.

As a continuation of its The Next Big Thing Is Here campaign, Samsung released two new video spots: the first, a parody of Apple’s iPad air commercial and the second, a side-by-side comparison of LeBron James on an iPhone and Galaxy smartphone.

The original Apple ad:

Samsung’s parody:

Smartphone comparison:

Because so many people are personally invested in the Mac v. PC war (which, as of late, has become more of an Apple v. Samsung war), the videos’ view counts…

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