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iPad Air Adoption 5X That Of iPad 4 After Opening Weekend, Says Fiksu

November 4, 2013


Apple may indeed have attracted a much broader audience of upgraders for its redesigned 9.7-inch iPad versus last year, according to new early data from mobile app analytics firms. The iPad Air enjoyed somewhere around five times the first weekend adoption of the fourth generation iPad, according to Fiksu, and just under four times that of the iPad mini, which went on sale at the same time as the iPad 4.

fiksu-ipadFiksu found that three days after the iPad Air went on sale, it was being used by 0.88 percent of those millions using the apps of its clients – which is much better than either the 0.15 percent who were on iPad 4 three days after its launch, or the 0.22 percent who were on iPad mini at the same time. The iPad Air has attracted more early adopters than both devices combined, in fact, which, if borne…

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