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Google Partners With Facebook To Let DoubleClick Clients Buy Retargeted Ads On FBX

October 19, 2013

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Google and Facebook are getting a bit friendlier despite their social networking competition. Google’s DoubleClick ad buying software will soon allow clients to buy retargeted ads on Facebook. FBX, Facebook’s retargeted ads platform, has become a major player in the 16 months since launch, and DoubleClick will be a more comprehensive ad buying solution by tapping into it.

Google writes “Partnership has been key to Google’s success as a rising tide lifts all boats.  So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange…we’re always looking at ways to serve our clients even better – starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager.”

DoubleClick allows clients to buy ads on dozens of different ad exchanges, but excluding Facebook may have forced some clients to look elsewhere…

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