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Google To Change Terms To Use Your Identity In Ads

October 12, 2013

CBS San Francisco

MOUNTAIN VIEW (CBS / AP) — Google wants your permission to use your name, photo and product reviews in ads that it sells to businesses.

The Internet search giant is changing its terms of service starting Nov. 11.

Your reviews of restaurants, shops and products, as well as songs and other content bought on the Google Play store could show up in ads that are displayed to your friends, connections and the broader public when they search on Google. The company calls that feature “shared endorsements.”

[cbs-audio url=”http://www.podtrac.com/pts/redirect.mp3/nyc.podcast.play.it/media/d0/d0/d1/d3/dU/dZ/dY/13UZY_4.MP3″ size=”” download=”” name=”Google To Change Terms To Use Your Identity In Ads” artist=”KCBS Technology Report”]

Google laid out an example of how this could happen: “Katya Klinova,” her face and five-star review appear underneath an ad for Summertime Spas.

You can opt out of sharing your reviews.

Google said Friday that the name and photo you use in its social network, Google Plus…

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